{"id":786,"date":"2009-09-21T22:57:00","date_gmt":"2009-09-21T21:57:00","guid":{"rendered":"http:\/\/www.friendsofliverpool.com\/2009\/09\/21\/carlsberg-to-sponsor-new-stadium\/"},"modified":"2017-02-09T12:29:25","modified_gmt":"2017-02-09T12:29:25","slug":"carlsberg-to-sponsor-new-stadium","status":"publish","type":"post","link":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/","title":{"rendered":"CARLSBERG TO SPONSOR NEW STADIUM"},"content":{"rendered":"

The News of The World reported on Sunday that brewing giants Carlsberg have shown interest in the naming-rights for the mythical new Liverpool Stadium.
\nThe paper claims that the Beer Company has offered \u00a3100 million in a ten-year deal which would be another small step in raising the \u00a3500 million needed to build the new ground.
\nAs I have said before, the club needs investment of hard cash, which the dreaded Hicks and Gillette don’t have.
\nThese men bought our club with \u00a3400 million or more of bank loans which are already costing us \u00a330 million a year in interest payments alone.
\nThe fact that Carlsberg are willing to offer such money is good news as its an investment in the club and not a loan which we don’t need to pay back.
\nChristian Purslow is proving himself to be a very good M.D. to date looking to improve the club’s revenues and profile world wide.
\nBut there is only so much he can do while con men Hicks & Gillette own the club on borrowed money which the club has to pay back.
\nOn the pitch, we go to Elland Road in the Carling Cup tomorrow where Rafa will rotate the squad a bit to give Cavalieri, Kyrgiakos, Voronin and others a chance to shine.
\nThey will need to be at their best to get past Grayson’s Leeds who are flying high at the moment at the top of League One, should be a good game.
\nScroll down to vote in my poll, thanks.<\/p>\n","protected":false},"excerpt":{"rendered":"

The News of The World reported on Sunday that brewing giants Carlsberg have shown interest in the naming-rights for the mythical new Liverpool Stadium. The paper claims that the Beer Company has offered \u00a3100 million in a ten-year deal which would be another small step in raising the \u00a3500 million needed to build the new […]<\/p>\n","protected":false},"author":15,"featured_media":2245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nCARLSBERG TO SPONSOR NEW STADIUM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CARLSBERG TO SPONSOR NEW STADIUM\" \/>\n<meta property=\"og:description\" content=\"The News of The World reported on Sunday that brewing giants Carlsberg have shown interest in the naming-rights for the mythical new Liverpool Stadium. The paper claims that the Beer Company has offered \u00a3100 million in a ten-year deal which would be another small step in raising the \u00a3500 million needed to build the new […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/\" \/>\n<meta property=\"og:site_name\" content=\"Friends Of Liverpool\" \/>\n<meta property=\"article:published_time\" content=\"2009-09-21T21:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-09T12:29:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/2016\/02\/friendsofliverpool.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"777\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.friendsofliverpool.com\/#\/schema\/person\/ed817b75a99d6b2cbfabd08214e74037\"},\"headline\":\"CARLSBERG TO SPONSOR NEW STADIUM\",\"datePublished\":\"2009-09-21T21:57:00+00:00\",\"dateModified\":\"2017-02-09T12:29:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/\"},\"wordCount\":257,\"publisher\":{\"@id\":\"https:\/\/www.friendsofliverpool.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/2016\/02\/friendsofliverpool.jpg\",\"articleSection\":[\"Liverpool FC News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/\",\"url\":\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/\",\"name\":\"CARLSBERG TO SPONSOR NEW STADIUM\",\"isPartOf\":{\"@id\":\"https:\/\/www.friendsofliverpool.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/2016\/02\/friendsofliverpool.jpg\",\"datePublished\":\"2009-09-21T21:57:00+00:00\",\"dateModified\":\"2017-02-09T12:29:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#primaryimage\",\"url\":\"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/2016\/02\/friendsofliverpool.jpg\",\"contentUrl\":\"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/2016\/02\/friendsofliverpool.jpg\",\"width\":777,\"height\":400,\"caption\":\"Friends Of Liverpool\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.friendsofliverpool.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CARLSBERG TO SPONSOR NEW STADIUM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.friendsofliverpool.com\/#website\",\"url\":\"https:\/\/www.friendsofliverpool.com\/\",\"name\":\"Friends Of Liverpool\",\"description\":\"Liverpool FC News\",\"publisher\":{\"@id\":\"https:\/\/www.friendsofliverpool.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.friendsofliverpool.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.friendsofliverpool.com\/#organization\",\"name\":\"Friends Of Liverpool\",\"url\":\"https:\/\/www.friendsofliverpool.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.friendsofliverpool.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/cropped-friends_of_liverpool_logo.png\",\"contentUrl\":\"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/cropped-friends_of_liverpool_logo.png\",\"width\":869,\"height\":90,\"caption\":\"Friends Of Liverpool\"},\"image\":{\"@id\":\"https:\/\/www.friendsofliverpool.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.friendsofliverpool.com\/#\/schema\/person\/ed817b75a99d6b2cbfabd08214e74037\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.friendsofliverpool.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f767a692d45baa2a2d60bdf4640c659a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f767a692d45baa2a2d60bdf4640c659a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.friendsofliverpool.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CARLSBERG TO SPONSOR NEW STADIUM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/","og_locale":"en_GB","og_type":"article","og_title":"CARLSBERG TO SPONSOR NEW STADIUM","og_description":"The News of The World reported on Sunday that brewing giants Carlsberg have shown interest in the naming-rights for the mythical new Liverpool Stadium. The paper claims that the Beer Company has offered \u00a3100 million in a ten-year deal which would be another small step in raising the \u00a3500 million needed to build the new […]","og_url":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/","og_site_name":"Friends Of Liverpool","article_published_time":"2009-09-21T21:57:00+00:00","article_modified_time":"2017-02-09T12:29:25+00:00","og_image":[{"width":777,"height":400,"url":"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/2016\/02\/friendsofliverpool.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#article","isPartOf":{"@id":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/"},"author":{"name":"admin","@id":"https:\/\/www.friendsofliverpool.com\/#\/schema\/person\/ed817b75a99d6b2cbfabd08214e74037"},"headline":"CARLSBERG TO SPONSOR NEW STADIUM","datePublished":"2009-09-21T21:57:00+00:00","dateModified":"2017-02-09T12:29:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/"},"wordCount":257,"publisher":{"@id":"https:\/\/www.friendsofliverpool.com\/#organization"},"image":{"@id":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#primaryimage"},"thumbnailUrl":"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/2016\/02\/friendsofliverpool.jpg","articleSection":["Liverpool FC News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/","url":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/","name":"CARLSBERG TO SPONSOR NEW STADIUM","isPartOf":{"@id":"https:\/\/www.friendsofliverpool.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#primaryimage"},"image":{"@id":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#primaryimage"},"thumbnailUrl":"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/2016\/02\/friendsofliverpool.jpg","datePublished":"2009-09-21T21:57:00+00:00","dateModified":"2017-02-09T12:29:25+00:00","breadcrumb":{"@id":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#primaryimage","url":"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/2016\/02\/friendsofliverpool.jpg","contentUrl":"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/2016\/02\/friendsofliverpool.jpg","width":777,"height":400,"caption":"Friends Of Liverpool"},{"@type":"BreadcrumbList","@id":"https:\/\/www.friendsofliverpool.com\/2009\/09\/carlsberg-to-sponsor-new-stadium\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.friendsofliverpool.com\/"},{"@type":"ListItem","position":2,"name":"CARLSBERG TO SPONSOR NEW STADIUM"}]},{"@type":"WebSite","@id":"https:\/\/www.friendsofliverpool.com\/#website","url":"https:\/\/www.friendsofliverpool.com\/","name":"Friends Of Liverpool","description":"Liverpool FC News","publisher":{"@id":"https:\/\/www.friendsofliverpool.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.friendsofliverpool.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.friendsofliverpool.com\/#organization","name":"Friends Of Liverpool","url":"https:\/\/www.friendsofliverpool.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.friendsofliverpool.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/cropped-friends_of_liverpool_logo.png","contentUrl":"https:\/\/www.friendsofliverpool.com\/wp-content\/uploads\/cropped-friends_of_liverpool_logo.png","width":869,"height":90,"caption":"Friends Of Liverpool"},"image":{"@id":"https:\/\/www.friendsofliverpool.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.friendsofliverpool.com\/#\/schema\/person\/ed817b75a99d6b2cbfabd08214e74037","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.friendsofliverpool.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f767a692d45baa2a2d60bdf4640c659a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f767a692d45baa2a2d60bdf4640c659a?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.friendsofliverpool.com\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.friendsofliverpool.com\/wp-json\/wp\/v2\/posts\/786"}],"collection":[{"href":"https:\/\/www.friendsofliverpool.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.friendsofliverpool.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.friendsofliverpool.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.friendsofliverpool.com\/wp-json\/wp\/v2\/comments?post=786"}],"version-history":[{"count":1,"href":"https:\/\/www.friendsofliverpool.com\/wp-json\/wp\/v2\/posts\/786\/revisions"}],"predecessor-version":[{"id":3445,"href":"https:\/\/www.friendsofliverpool.com\/wp-json\/wp\/v2\/posts\/786\/revisions\/3445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.friendsofliverpool.com\/wp-json\/wp\/v2\/media\/2245"}],"wp:attachment":[{"href":"https:\/\/www.friendsofliverpool.com\/wp-json\/wp\/v2\/media?parent=786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.friendsofliverpool.com\/wp-json\/wp\/v2\/categories?post=786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.friendsofliverpool.com\/wp-json\/wp\/v2\/tags?post=786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}