Liverpool FC’s 2025/26 season promises to be transformative, especially when it comes to the kit. The team switched from Nike to Adidas as the official supplier. The new kit has already brought some concerns to the surface. The reason hides in one small detail. Let’s see what raised the controversy.
The Kit Launch That Sparked Controversy
The new home kit was officially launched on August 1st. A flashy campaign featured Liverpool legends like Jamie Carragher and Sir Kenny Dalglish. Mohamed Salah and Florian Wirtz also appeared in the ad. The kit itself features the Adidas logo on a red background. White stripes on the shoulders remain as a nod to tradition that many fans praise. But the celebration didn’t last long. During the match between Liverpool and Athletic Bilbao, highly anticipated by fans and bookmakers like GGBet online, the Reds were criticized for the font on the back of their shirts.
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The images of Salah and Wirtz’s shirts appeared on social media within minutes. Comments like “Please change the font” and “This font is terrible” could be found all over Facebook and Instagram. It wasn’t just a few disgruntled voices. There was a public call for the club to reconsider its choice. The font, meant to look sleek and modern, instead came off as awkward and cheap.
A Transfer Hint Hidden in Plain Sight?
The font wasn’t the only source of confusion. Liverpool fans also noticed Darwin Núñez missing in all the promotional images and videos. His absence fuelled speculation about the striker’s future at the club, especially considering recent rumors of his departure. Arne Slot struggled to integrate Darwin Núñez into his on-field strategy.
“Núñez is not in any of the kit release pictures. Sale soon?” and “Where was Nunez in the new kit??” These comments proved public suspicion. The kit launch revealed new fashion but also projected potential changes in the lineup. The lack of Núñez gave fans reason to believe that his time at Anfield might be coming to an end. In modern football, kit launches often highlight central players to the club.
Commercial Success Despite Backlash
The new shirt has already become a huge commercial success. Wirtz mentioned that over 42,000 shirts featuring his name had been sold within just one hour. High demand crashed the club’s official website. That kind of demand shows that fans are loyal to the club despite critical moments.
Liverpool also offered fans the option to honour Diogo Jota, who recently died in a car crash. The shirts featuring “Diogo J. 20” were sold out in a short time. The entire profit will be sent to the LFC Foundation, which makes the kit’s release more meaningful.
Even the smallest things can make a difference. Liverpool’s kit controversy proves this to be true. Fonts, numbers, and promo images are more than branding decisions. These elements reflect the club’s heritage and status. Liverpool and Adidas may very well listen to the criticism and adjust the font for upcoming editions. If they do, it will mark a strong start to the long-term partnership. For now, the “font-gate” remains a weird but unifying moment for Liverpool fans.
