Day: 1 August 2025

How Liverpool Pioneered the Digital Sponsorship Arena

1st August 2025

Liverpool has moved far beyond traditional shirt sponsorships and stadium advertising, becoming a trailblazer in the digital sponsorship world. By embracing eSports, NFTs, branded gaming platforms, and innovative digital partners, the football club has created a rich commercial ecosystem and new avenues for global fan engagement. Launching LFC Gaming with Rival In May 2022, Liverpool […]