Football and the money that binds the sport together form a colossal business tool. The seductive sport is a magnet for major investors looking to take a share of a football team’s success, where the recent tide has been in the form of casino firms that are not only sponsoring the club’s shirts but have in instances taken up the entire grounds name.
Casinos found in the top list will be a familiar sight to those that follow the sport, where teams like West Ham, Bournemouth and Stoke to name a few of the 50% of teams in the Premier League with casino sponsorship, which began with Fulham back in 2002. Casinos have now become the 12th man for the sport and even Liverpool’s training kit bares all the markings of this. Sports betting is now a social pastime and hobby for most, as casinos cover games live allowing you to bet on the most peculiar of outcomes, first corner time, how many yellow cards, members can even collect free cash to bet with should an accumulator fail by one result.
Over in Europe the epidemic spreads, teams in the Bundesliga, La Liga, Ligue 1 and Serie A have online casinos putting money into the pockets of clubs just to get their name seen by the millions watching the game on global television channels.
Who wins in Europe Club or Casino?
With this seasons Champions League fully underway the signs of Liverpool being relegated to the Europa League look slim to none, undefeated thus far with a few wins and a couple of draws under their belt they stand top of their group table looking to be the team to beat. In fact, the odds are actually against Liverpool with the average odds set at 20/1 for them to lift the trophy. Having seemingly gotten over the heartbreak of last year’s final defeat against Sevilla will their profits from last season help them with Champions League success?
Last season’s run in the Europa league boosted Liverpool’s revenue to a record level with £301.8m nestled into the Liverpool FC accounts with thanks to media and stadium revenue climbing following Jürgen Klopp’s influence to inspire the team to two cup finals.
With rumours always circulating our club from signings of Julian Draxler and Van Dijk to the departure of Coutinho to Barcelona in January. There’s enough stability to get us through to the next qualifying stages regardless of who comes in and who goes out in the next transfer window.
It’s safe to say that regardless of the team’s final placement in the tournament they will surpass the current record and as for the casinos which grace the European stadiums they will have good odds of getting to the finals if not on a shirt as a sponsor they’ll be there sending back live feedback to help members bet on the final score or the winners of both Champions League and the Europa League.