The News of The World reported on Sunday that brewing giants Carlsberg have shown interest in the naming-rights for the mythical new Liverpool Stadium.
The paper claims that the Beer Company has offered £100 million in a ten-year deal which would be another small step in raising the £500 million needed to build the new ground.
As I have said before, the club needs investment of hard cash, which the dreaded Hicks and Gillette don't have.
These men bought our club with £400 million or more of bank loans which are already costing us £30 million a year in interest payments alone.
The fact that Carlsberg are willing to offer such money is good news as its an investment in the club and not a loan which we don't need to pay back.
Christian Purslow is proving himself to be a very good M.D. to date looking to improve the club's revenues and profile world wide.
But there is only so much he can do while con men Hicks & Gillette own the club on borrowed money which the club has to pay back.
On the pitch, we go to Elland Road in the Carling Cup tomorrow where Rafa will rotate the squad a bit to give Cavalieri, Kyrgiakos, Voronin and others a chance to shine.
They will need to be at their best to get past Grayson's Leeds who are flying high at the moment at the top of League One, should be a good game.
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